POSTS THAT ARE YOU
You are presenting yourself as an authority in your subject. So you must act as an authority. Your opinions should be clear and specific. Your recommendations strongly worded. You may occasionally reference your experience and credentials. Make sure that you become an expert, if you are not already one, by researching all you can about your subject. It will show in your writing.
LEARN FROM YOUR EARLIER POSTS
Writing is a skill that you develop with every new post that you publish. We all start with baby steps, but if we make changes to our writing style based on feedback, we will soon be on our way to write memorable posts. Feedback, as measured by results, is the key. When I started writing, my posts were more like scientific papers. Because of my technical background I liked to provide references and explained all the technical parameters applicable to the products I was promoting. My posts were very good, in my opinion, but nobody cared. The readers did not want to read a 2000 word article on why they should buy an air purifier for their home. They just wanted to read a brief summary and be reassured by my recommendation as an expert. I started to simplify my posts, I included only the most important factors and added many photos. Eureka ! It worked. The number of visitors increased and so did the site rankings.
UPDATE YOUR POSTS AND YOUR PHOTOS
Earlier posts will still bring an audience. However, it is important to update the posts periodically so that the information is current and valid today. Changing the photos also helps. For example, I just changed in my website photos that showed summer scenes to new photos with winter images. A new visitor will now relate better to the message since I am
now also writing new posts on what products I recommend for the winter months.
Writing is a skill that you develop as you advance in your training and as you continue your writing.
Keep on writing. Follow my suggestions and you too will soon celebrate as your site rankings improve!
You can learn more in Kyle’s lesson on Content Writing in Wealthy Affiliate.This is free.Just click here.
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